"We try to bring nature into our lives rather than dealing with nature. 
We refine the best raw materials that nature presents and at the same time, we bring them up to perfection. 
The nature of life and benefits, as well as being a natural move to grow into a more naturalistic Natural brand that put up lesson for all of us.

We try not to control nature. We try to fill our cosmetics with nature. 
With minimized refinement on supreme materials gifted from nature, we try to fill our cosmetics with vitality of nature. 
We will grow as more natural naturalism, but by nature, and also conveying moral of nature."